WCSS brings together the most engaged and pioneering sauna industry professionals in Canada — founders, builders, designers, operators, hospitality leaders, and cultural connectors. These are the decision-makers buying equipment, recommending suppliers, designing spaces, and shaping how sauna grows in North America.

Two years in, the summit has sold out both times. Our audience is self-selecting — they chose to travel to a forest in January because they care deeply about authentic sauna culture and where wellness business is moving.

That's the audience your brand gets to be part of — visionaries and pioneers in wellness and sauna.